Creativity
The Experience Economy: Engage, Don't Just Entertain!
Submitted by webadmin on November 28, 2009 - 6:27pm
in
| by Karla Brandau, CSP | |
| My tennis coach told me I could transform my tennis experience if I would hit the ball on the "sweet spot." If I did, my return would be strong, straight, and true. It would take my play to the next level. Hitting the "sweet spot" is a true principle for meeting planners as well. You can take your meetings to the next level by designing your activities at the "sweet spot" where the realms of experience -- entertainment, education, escapism, and esthetic - intersect. If you do, you will find your attendees, or guests, become mentally and emotionally engaged. They become transformed, not just entertained. | |
Swoops® - Carmel Kisses® - Reese’s White®
Submitted by webadmin on November 28, 2009 - 6:26pm
in
by Karla Brandau, CSP
What do Swoops, Carmel Kisses and Reese’s White have to do with innovation and profits?
Students of the “S” curve know that when a new product or process is introduced, the effort expended is greater than the immediate performance and payoff. With continued effort, however, the performance and payoff improve and often results seem effortless.
A study of the “S” curve phenomenon also yields the knowledge that performance and payoff diminish as the product loses its newness, grows old or becomes commonplace.
Outside The Box
Submitted by webadmin on November 28, 2009 - 6:20pm
in
by Karla Brandau, CSP
The VP of Research & Development, Tom Randall, walked in to start the brainstorming meeting of senior managers at Funky Fun Ice Cream Bars. They desperately needed new ideas to keep their ice cream bars from melting so quickly in heat.
He started the meeting with these words: "We just have to come up with some creative ideas for keeping our Funky Fun Ice Cream Bars from melting so fast when they are sold in the Southern Region. The Chairman of the Board wants our ideas by noon. Okay…give your ideas to me."
He looked into blank faces. There was a nervous quiet in the room. No one spoke.
Have you had a similar experience?
Let's Nail This Down!
Submitted by webadmin on November 28, 2009 - 6:17pm
in
| by Karla Brandau, CSP | |
| “Let’s nail this down!” Sounds like the most productive thing to do, right? You are getting to the point, ruling out bad options and moving forward. Not so fast! It could be the wrong choice. If you make a decision based on what you know right now, the ambiguity in the situation is wiped away. Ambiguity could be the component that makes you get it right for the marketplace or for your customer. |
 |
A word or phrase is said to be ambiguous if it has at least two specific meanings that make sense in context.
Experience Counts
Submitted by webadmin on November 28, 2009 - 6:14pm
in
by Karla Brandau, CSP
August 21. Emory Conference Center. 12:00 Noon, straight up. The ballroom doors opened with a sense of adventure created by mists rising from the floor in the dimly lit room with traveling spotlights of blue, red, and yellow…a memorable start to a fun and well planned Meeting Professional International's monthly luncheon.
